1. Changes to This Privacy Policy

We may revise or update this Privacy Policy from time to time to reflect changes in applicable laws, regulations, business practices, operational requirements, or our Services. Any updated version of this Privacy Policy will be published on the Website along with a revised “Last Updated” date.

Personal Data We Collect

We collect and process personal data only for legitimate and lawful purposes that are directly related to our business operations, the provision of our Services, and our interactions with users.

2.2 Information Collected Automatically

When you access or use our Website or Services, we may automatically collect certain technical, device, and usage-related information. This may include:

• IP Address: Your device’s Internet Protocol (IP) address and related network information.
• Browser & Device Information: Browser type, operating system, device type, and other technical details.
• Usage Information: Pages or content you visit, time spent on the Website, navigation patterns, interactions, and other usage-related activities.
• Cookies & Similar Technologies: Information collected through cookies, pixels, web beacons, and other similar technologies used to support and improve the functionality of our Website.

We use this information to help maintain and improve Website performance, enhance security, understand how our Services are used, and provide a better overall user experience.

2.3 Information Collected from Third Parties

We may receive certain personal, transactional, technical, or usage-related information from trusted third-party service providers and business partners that support our operations. These may include:

• Shopify: Our e-commerce platform and technology service provider.
• Payment Gateways: Service providers that facilitate and process payments and related transaction information.
• Shipping & Logistics Partners: Service providers involved in order fulfillment, shipment, delivery, and tracking.
• Advertising & Analytics Platforms: Services such as Meta and Google that may provide analytics, advertising, measurement, or related information.

Any information received from third parties will be handled and processed in accordance with this Privacy Policy and applicable laws.

3. How We Use Personal Data

We collect and process personal data only for lawful, legitimate, and relevant purposes in connection with our business operations and the provision of our Services. Personal data may be used for the following purposes:

• Order Processing & Fulfillment: To process, confirm, manage, and fulfill orders, including arranging payment, shipping, and delivery.
• Account Management: To create, maintain, secure, and manage user accounts and related information.
• Customer Support & Communication: To respond to inquiries, provide customer support, communicate about orders, and address requests or concerns.
• Marketing & Promotional Communications: To send promotional offers, updates, and marketing communications where you have provided the required consent or as otherwise permitted by applicable law.
• Website Improvement & User Experience: To analyze usage, improve Website functionality, enhance our Services, and provide a better user experience.
• Fraud Prevention & Security: To detect, investigate, prevent, and address fraudulent, unauthorized, or potentially harmful activities and to protect the security of our Website, Services, users, and business.
• Legal & Regulatory Compliance: To comply with applicable laws, regulations, legal processes, governmental requirements, and other legitimate legal obligations.

We process personal data only to the extent reasonably necessary for the purposes described above and in accordance with applicable law.

4. Marketing Communication

With your consent, where required under applicable law, we may send you promotional emails, messages, offers, updates, and other marketing communications relating to our products or Services.

You may withdraw your consent or opt out of receiving marketing communications at any time by using the unsubscribe option provided in the relevant communication or by contacting us directly.

Please note that opting out of marketing communications will not affect essential transactional, account, security, or service-related communications that are necessary to process your orders, provide our Services, or comply with applicable legal or regulatory requirements.

5. Cookies and Tracking Technologies

We use cookies, pixels, web beacons, and similar tracking technologies to support the functionality and performance of our Website and to better understand how visitors interact with our Services. These technologies may be used for the following purposes:

• Website Functionality: To enable essential features, maintain sessions, remember preferences, and support the proper functioning of the Website.
• Analytics & Performance: To understand Website usage, measure performance, identify technical issues, and improve the overall functionality and user experience.
• Marketing & Advertising: To help us understand the effectiveness of marketing activities and deliver more relevant advertising or promotional content, where applicable.
• You can manage, restrict, or disable cookies through your browser or device settings. However, please note that disabling or blocking certain cookies may affect the availability, functionality, or performance of some features of the Website.

For more information about cookies used by Shopify and how Shopify handles cookie-related technologies, please refer to Shopify’s Cookie Policy:

6. Disclosure of Personal Data

We may disclose or share personal data with third parties only when reasonably necessary for legitimate business purposes, the provision of our Services, or where permitted or required by applicable law. Such disclosures may include:

• Service Providers & Vendors: With trusted service providers and business partners that assist us with payment processing, order fulfillment, shipping and logistics, information technology, analytics, customer support, and other operational activities.
• Marketing & Advertising Partners: With relevant marketing or advertising partners where necessary for lawful advertising, campaign measurement, analytics, or promotional activities, subject to applicable consent and legal requirements.
• Government & Legal Authorities: Where disclosure is required or permitted by applicable law, regulation, court order, legal process, or a lawful request from a government or regulatory authority.
• Business Transfers & Restructuring: In connection with a merger, acquisition, restructuring, reorganization, sale, financing, or transfer of all or part of our business or assets, where permitted by applicable law.

We take appropriate measures to ensure that third parties receiving personal data handle it responsibly and in accordance with applicable contractual, legal, and privacy requirements.

7. Data Retention

We retain personal data only for as long as reasonably necessary to fulfill the purposes for which it was collected, meet our legitimate business requirements, and comply with applicable legal and regulatory obligations.

Personal data may be retained for the following purposes:

• Business & Operational Purposes: To maintain business records, provide Services, fulfill transactions, and support ongoing business operations.
• Legal & Tax Compliance: To meet applicable legal, accounting, tax, regulatory, and reporting requirements. Where required by applicable law, certain records may be retained for up to 7 years or for the period prescribed by the relevant authority.
• Dispute Resolution & Enforcement: To establish, exercise, or defend legal claims, resolve disputes, enforce our agreements, and protect our legal rights and interests.

Once personal data is no longer required for these purposes, we will take reasonable steps to securely delete, anonymize, or otherwise dispose of it in accordance with applicable law and our data retention practices.

8. Security Measures

We implement reasonable technical, administrative, and organizational security measures designed to protect personal data against unauthorized access, disclosure, alteration, misuse, loss, or destruction. These measures are reviewed and updated from time to time based on applicable legal requirements and reasonable security practices.

While we take appropriate steps to safeguard personal data, no method of transmission, storage, or electronic security system can be guaranteed to be completely secure. Accordingly, we cannot guarantee the absolute security of your personal data.

You are responsible for maintaining the confidentiality and security of your account credentials, including your username, password, and any other authentication information. Please notify us promptly if you believe your account or credentials have been compromised or accessed without authorization.

9. Children’s Data

Our Website and Services are not intended for individuals under 18 years of age. We do not knowingly collect, solicit, or process personal data belonging to children under the age of 18.

If we become aware that personal data of a child has been collected without appropriate authorization or consent, we will take reasonable steps to review and delete such information from our records, subject to applicable legal requirements.

If you believe that a child has provided personal data to us, please contact us so that we can take appropriate action.

10. Your Rights Under Indian Law

Subject to applicable laws and regulations, you may have certain rights regarding your personal data and its processing. These rights may include:

• Right to Access: Request access to the personal data we hold about you and, where applicable, information about how it is processed.
• Right to Correction: Request correction or updating of personal data that is inaccurate, incomplete, or outdated.
• Right to Deletion: Request deletion or erasure of your personal data where permitted by applicable law and subject to any legal or regulatory retention requirements.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal.
• Right to Restrict or Object to Processing: Where provided under applicable law, you may request that we restrict or object to certain processing of your personal data.
• Right to Raise a Grievance: You may raise a complaint or grievance regarding the collection, use, processing, or handling of your personal data.

To exercise any applicable rights or raise a grievance, you may contact us using the contact details provided below. We may request reasonable information to verify your identity and protect your personal data before processing your request.

11. Contact Us